Esprit lighthouse store by Reich and Wamser, Cologne
posted by retail design blog on 2011-11-21
Köln
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Reich and Wamser developed the first lighthouse store for Esprit along the lines ‘back to the origins’. The new store, located on lively Ehrenstrasse in Cologne leads the customer back to the time when the label was founded in California.
Authentic brick walls, genuine wood, a wintergarden with big skylights and flowers from the sunshine state create an honest ambiance. Appropriately to the current marketing campaign with Gisele Bündchen, a warm and laid back atmosphere pervades every detail of the store. Exquisitely crafted walnut furniture, custom made lighting fixtures, fine fabrics and selected souvernirs make you feel visiting your best friend at her attic home.
Architecture/Design: Reich und Wamser, Düsseldorf
Store Construction: Paul Serafini, Iserlohn
Light: mylight-Lichtkonzepte, Lünen
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