In Copenhagen, Denmark, a 1700-sq-m retail store has been dubbed the ‘Most Innovative Store’ award at Denmark Global Innovation Awards. The flagship shop is located in a former cinema, boasting high ceilings with an open concept. While the Normann store was opened in 2005, it has a unique concept: every night, its directors design a new window display.

‘We want Normann Copenhagen to be an ongoing source of inspiration for our visitors, 24-7,’ says retail director Peter Elmegaard. ‘The experiential side of the old cinema has been preserved, and exhibitions and events provide the platform for extraordinary design experiences.’

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