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We tried to stay away from the regular and boring ‘SALE’ schemes which tend to drown the high street in Giant red leters and ‘%’ vinyls. Our collaboration with Hackett resulted in taking appreciation of Alfred Hitchcock’s ‘The Birds’ to create a dark and twisted feel of ‘The SALE’. The window decals were a play on the original movie poster and integrated with the inner window elements of birds, lot of birds!

Designed by Harlequin Design in collaboration with Hackett VM

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