In Vienna, Austria, the latest cool destination for lovers of organic bread is Joseph – Brot vom Pheinsten (Translation: Joseph – Finest Bread), located in the 1st district at Nagelgrasse 9. This is the first retail store for owner Josef Weghaupt and master baker Friedrich “Fritz” Potocnik whose Joseph delicacies are also available at the city’s finest cafés restaurants, delis and shops. Corporate and graphic design by Martin Dvorak.

http://www.thecoolhunter.net/article/detail/2047/the-rise-of-the-designer-bakery