The brand Björn Borg is founded on the legacy of tennis player Björn Borg and his amazing career. He ruled the world of tennis during the 70s and at the height of his career Björn Borg was, and still is, regarded as one of the most influential style icons of his time.

The brand Björn Borg loves to be in the spotlight. We live through colours and patterns and are motivated by an ambition to create a vivid expression. Besides, we are always searching for the new and the unexpected. Our mission is to give people confidence to liberate themselves from the plain and restricted. We want to add that little extra colour and playfulness to everyday life.

Photography: Zsolt Istvan Posta
Images courtesy of RetailDesignBlog