Just in time to welcome spring, Emmanuelle Moureaux has created the set design and art direction of two Issey Miyake pop-up fashion shops. The spaces oozed with bright pastel hues and colourful starburst forms, offset by neutral white walls and floors. According to Moureaux, the 1.4m-wide starbursts were ‘conceived as a contrast to the translucent designs of the soft, flowing pieces in this collection.’ The geometric shapes were repeated throughout, seen in 3D sculptures and 2D prints on the floors.
Miyake also commissioned Moureaux to design the logos and signage for the shops. For this, she again used the starburst forms, which were also printed on accessories, products and limited edition t-shirts. The pop-up shops were located at the Mitsukoshi flagship store in Nihonbashi and Isetan in Shinjuku. The Bloom Bloom Bloom concept was created in conjunction with the Bloom Skin installation, made by Yoshiyuki Miyamae and featured on frameweb here.
Photos courtesy Daisuke Shimokawa, Nacasa & Partners.
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