For its first store outside Tokyo, footwear brand Camper teamed with Japanese studio Nendo for a ‘Together’ shop in Osaka. Shoes are displayed on thin tubes rising from the floor and walls throughout the store. In the minimalist, stark white interior it appears the colourful shoes are crawling over surfaces. ‘The shoes seem to float in the air and stroll about the place,’ says Oki Sato, founder of Nendo, adding that the design omits a weightless and ethereal sensation.
Sato adds that Camper shoes are not created to bolster the wearers’ status or to be used as fancy running gear; as a result, it was fitting to show them as doing what is simply their intended purpose: ‘walking’ through the store. Camper Together stores are created in collaboration between Camper and international designers. Click to see Together shops in Rotterdam, Bologna, Vienna and Rome.
Photos courtesy Koji Fujii | Nacasa & Partners Inc.
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