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One of our favorite cult bike brands, tokyobike, just threw a housewarming party and customized-bike exhibit to inaugurate its new outpost in London’s Shoreditch neighborhood. Londoners can now buy these lightweight, 22lb bikes directly from the Japanese bike-maker in a variety of frame colors and models. The simple, all-white 1,700-square-foot interior of the shop, designed by Glass Hill, also stocks hard-to-find accessories and lifestyle pieces such as Japanese bags and housewares, and houses a bike workshop space in the basement.

Concept:
Joe Nunn, Glass Hill: The elevated platforms are more a shared approach that sees that different functions should take place in different spaces. Separating the circulation area from the product display area seems appropriate in the same way as a genkan is right for outdoor shoes and not indoor slippers. We are showing the bicycles as new and pristine, and the slight separation in height and material not only says that visually but also practically.

http://www.coolhunting.com/design/tokyobike-london.php#more

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