A retail space in Brisbane, Australia, is reflecting a brand’s innovative and creative qualities. The k.O.M.A. or ‘Kontemporary or Modern Art’ store is owned by ksubi, an Australian fashion brand. The shop sells ksubi clothes, plus houses a gallery space for exhibiting artists (featuring new works every month); the artists will be selected alongside the Institute of Modern Art.
On the mezzanine floor, shoppers can pause to watch Robin Hungerford’s Like a Hole in the Head videos, for which the Sydney-based artist wears papier-mache heads that he attacks with hammers, knives, electric drills and hedge clippers until there’s nothing left. ‘Somewhere between the established and the new comes a refreshing experience that aims to elevate the consumer’s traditional notions of “shopping”,’ says Paul Wilson, ksubi’s global brand manager.
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