Nike x Liberty pop-up and atrium by Hotel Creative, London
posted by retail design blog on 2012-07-18
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A beautiful and intriguing installation that we feel is perfect for the Liberty’s customer, and still manages to tell the Nike lightweight product story. A retail experience to juxtapose the store. Liberty vs Nike (Heritage vs Innovation). Premium materials fused with vintage running design cues, to create an innovative shopping experience in the historical store.
Designed by Hotel Creative
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