Delivered from paper to store in just two weeks, this flagship window execution for Oakley features from Green Room an oversized action image of a surfer reflected in the mirrored lens of a pair of giant 3D Jupiter sunglasses. Oakley selected Green Room as its European creative partner, to design and install merchandising campaigns for Oakley’s outlets across Europe.

The design is deliberately engineered to overcome the logistical challenges posed by the 19th Century architecture of the site, in particular the stone-framed multi-panel windows, while still providing visual standout across the world-famous piazza.