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We hopped over to Berlin for the weekend to install some windows for the adidas originals store in Mitte. Using basic box shapes & urban materials as a starting point, the ‘all originals’ window was all about the brand identity, referencing the trefoil logo shape & the adidas original blue, whereas the ‘represent’ window showcases the range of adidas originals product in a playful creative way. If you’re in town for Berlin Fashion Week go & have a look, watch out for the flying trainers!
Designed by Studio XAG
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