adidas all originals windows by Studio XAG, Berlin

September 13th, 2012 by retail design blog

We hopped over to Berlin for the weekend to install some windows for the adidas originals store in Mitte. Using basic box shapes & urban materials as a starting point, the ‘all originals’ window was all about the brand identity, referencing the trefoil logo shape & the adidas original blue, whereas the ‘represent’ window showcases the range of adidas originals product in a playful creative way. If you’re in town for Berlin Fashion Week go & have a look, watch out for the flying trainers!

Designed by Studio XAG

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