Complementing the bespoke architectural features of the space, the dramatic new entrance leads into the men’s ground floor ‘King of Trainers’. This is complimented by an impressive first floor window display extending the full frontage with ‘open’ sections to bring natural light and a feeling of openness to the space.
Design features unique a bold graphic of the Birmingham skyline applied to the ‘concrete effect’ feature wall flanking the escalator – this also provides a striking backdrop to the first floor cash desk.
The first floor accommodates branded departments, men’s, women’s and kids apparel, in addition to a King of Trainers department purely for women’s, junior and infants footwear. From here leads a new, high impact staircase with dramatic lighting effects.
Designed by Briggs Hillier