Eva Bos had a wonderful clothing store when she JUMA architects approached. Besides fashion, she shares with her sister Barbara Forest also has a passion for flowers. When she got the chance to the adjoining property to rent in Forest sisters came JUMA architects go for the renovation of the former employment agency to flower shops.
The original clothing was a very rewarding starting point for the design. Art Deco details, mosaic floors, old theater lights and walls covered with voile curtains. All these aspects could reinterpret JUMA so there is a certain continuity would arise between the two cases. While the dominant colors in the first store gold and black, the new store looks much fresher by the frequent use of old pink and white.
The approach of the facade resulted from a reflection of the special showcase which the original shop features, namely a round arched windows that quarter circle. Furthermore, the focus in building characterized by its long, narrow floor plan and high ceilings. The depth of the new store is accentuated by an elongated low furniture, which all flowers can be presented. This furniture is like a huge ‘flower’. JUMA wanted this move away from the traditional way most flower shops show their product by gradually working.
The ‘flower’ is positioned against a black wall in mosaic so that the colors of the flowers to their due. Against the other wall is then a bespoke steel case that the ceiling height is emphasized by its playful vertical rhythm. In that cabinet vases and other decorative items displayed in open shelves, while behind the full surfaces are sheltered storage. In the back of the shop is located in the counter that acts as a multifunctional island. Here is not only the cash transferred but also the bouquets made and you can drink a cup of coffee at the small bar.
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