Continuing the application of Lucky Brand’s updated brand identity, I redesigned a seasonal series of reference materials for our Retail and Outlet store associates. Both pieces serve as a quick reference guide to Lucky Brand’s current denim product, including information on fits, washes and suggestions for which fits are best for certain body types.

Men’s fits are shown from Slim to Relaxed moving left to right, women’s fits are are shown from Straight to Relaxed moving top to bottom. Program consists of a pocket sized accordion fold reference guide and a large format poster of imagery and information.

Designed by Mark Kasier