Brief
Create a brand, identity & retail interior for a new children’ clothing & accessories brand in Dubai. “I want a fresh, friendly and fun retail concept with personality and it must be accessible to all”.

Solution
Mom & Me was born out of our design research, development & creative positioning. Following visits to the proposed UAE retail locations, we created a detailed brand manual which enabled the client to present the concept to the mall landlords & secured the brand it’s first retail sites. The key branding elements became a major influence on the retail interiors with the objective of creating a welcoming, friendly & colourful environment.

Interior styling was inspired by the shapes in the two gentle logo elephants, with the store featuring soft inviting curves, feature ceiling rafts, and a set of unique illustrated animals that we created, to act as navigation. Each animal character has their own name and personality, bringing the Mom & Me brand to life, whilst creating fantastic brand recognition with the target audience of 0-8 year olds. The concept is currently rolled out 15 stores across Dubai and other areas of the UAE, with the Mom & Me brand injecting personality, fun and creativity into the marketplace.

Client Testimonial
From the name and branding, to graphics and store layout, we are delighted with the exceptional retail concept and shopping experience that Mynt created. Welcome Mom and Me to the world…

Designed by Mynt Design