EMU is a proud Australian born, Australian based and Australian owned brand that has passionately produced the world’s finest premium sheepskin and Merino wool products for over 15 years. The EMU Australia brand emerged out of the Jackson’s tannery. Established in 1948, the family owned business employed many workers from the Geelong area, who continue to work for the EMU brand today. These employees bring with them a wealth of knowledge they have acquired from the beginning, when sheepskin boots were first crafted in this very area.

Our headquarters are in Geelong, the heart of the world’s finest quality wool growing district just minutes from the world-renowned Bells Beach, on the Great Ocean Road. It was here in the 1970’s that local Australian surfers invented the ‘original ugly sheepskin boot’. This is where we have been making our boots since the beginning.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog