Starting as the German cult label JOOP! became over the years one of the most significant international fashion and lifestyle brands. In 1978 Wolfgang Joop presented his first collection in New York. In the 90s, JOOP! turned into a successful lifestyle brand with premium products in fashion, jewellery, watches, eyewear and even furniture and living products. In 2008, the Holy Fashion Group became the sole owner of the JOOP! brand. JOOP! is currently represented in over 30 countries and markets with a consistent brand presence.

JOOP! is an original German design brand in the premium segment. JOOP! is urban, sexy, modern and glamorous. We offer premium products in a 360° lifestyle for modern women and men. Both lines, Collection and Casual, are designed for the needs of the same target group. Collection: For the stages of our everydays life – the formal part. Casual: Leisure wear that is less formal but still dressed up and chic for our everydays life – off stage.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog