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![](https://retaildesignblog.net/wp-content/uploads/2013/03/Selfridges-breathing-window-by-Studio-Souffle-London.jpg)
Studio Soüfflé was commissioned to realise a breathing window as part as Selfridges’ ‘No Noise’ campaign. A series of inflation and deflation fans were used to create a breathing motion in the walls which resembled a padded cell. Window shoppers were able to stop for a moment to take a nice relaxing deep breath along with the “breathing window”. Hail the inhalation installation!!
Photograpyh by Andrew Meredith
![](https://retaildesignblog.net/wp-content/uploads/2013/03/Selfridges-breathing-window-by-Studio-Souffle-London-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2013/03/Selfridges-breathing-window-by-Studio-Souffle-London-03.jpg)
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