Innovasport, one of Mexico’s leading sporting fashion and equipment retailers, asked Watt to transfer its Ideal Model store concept themes (designed by Watt) to a 2,200 square meter flagship location. The large scale of the store allowed for sporty graphics and mannequins to make major statements that accentuate Innovasport’s dedication to fitness. A black background anchors the corporate colors, highlighting the product and bringing the Innovasport brand to life.

The product is hero in a theater-like environment, where the architecture brings life and emotion to the store. Innovasport was thrilled with the sales results of their new flagship store: they reported sales that were 150% over their projections, and Nike’s VP of International Business said it was the best store he had seen in a long time.

Designed by Watt International

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