Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Try all the RDB function for free during 30 days

Register

Subscribe for 10 EUR/month

Subscribe now

Subscribe special price for 100 EUR/year

Subscribe now
Close
Select categories
Select cities
Close
Select categories
Select job type
Select cities
Select experience levels

Hat Club SoHo is an adaptable retail shop. By housing the merchandise in 420 modular boxes, the shop can evolve as needed to address shopper demand. If the need arises to add, change, twist or turn inventory, the design can accommodate accordingly. The shop is located in the oldest freestanding building in Soho and demolition revealed unexpected gems which the design adapted to highlight. Inspired by old New York, the reimagined identity was created to continue the concept of old vs. new. The brand informs the Architecture as the Architecture informs the brand.

Designed by theUPstudio
Photography by Julia Cawley

Add to collectionAdd to collection