As the store tries to mix and unite opposites of all types, one finds industrial I-beam based fixtures with warm wood accents, vintage white-washed furniture and sleek modern merchandising systems, a rusted copper clad storefront and endless gypsum lines, warm neutral colors and acid accents… a real sleek cultural mash up.

The store has 2 storefronts (one interior & one exterior) that lead into a very narrow and long space; making the positioning difficult for the private dressing rooms. This was solved by embracing the space’s identity as a high corridor, and establishing mini shops as departments along a central path. Heterogeneous menswear merchandising sits opposite the sleek and regular rhythms of womenswear display.

Designed by IDX Design + COM