Starbucks store at Sony Center – Potsdammer Platz, Berlin

September 25th, 2013 by retail design blog

The store design is based on the modern architecture surrounding our store. The Starbucks store at Sony Center – Potsdammer Platz has two floors. When you enter there is a free standing bar at which you can sit as well to see what the Barista’s are doing. Green structure is based on the cubby system we normally have behind the bar; we super sized the idea and made the cubbies into a sculptural statement linking the ground floor with the first flow where the seating area is.

The cubbies are filled with glass jars with all the different coffee beans and coffee stories we have to tell. The materials used are honest and authentic, from the hand made glazed tiles to the oak wood and concrete, from the wools to the leathers. The story is about the journey from the coffee plant to the coffee bean as well as an explanation of the coffee belt to show where the coffee actually comes from. As with all of our stores, the store is designed taking into account the LEED guidelines to help the environment.

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