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Develop a channel marketing strategy to ensure future growth for the brand without cannibalizing the core channel. Broaden the brand to include all skincare. Tractorbeam created a channel strategy to bring Mystic Tan to the prestige retail marketplace. This included brand and packaging development, a retailer pitch deck, and a national advertising campaign. Sephora, Ulta, and Barney’s all picked up the line.























http://www.tractorbeam.com

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