To launch the new Luxury Edition Puma King boot we created a limited edition presentation case, sent to select press. Limited to just 999 pairs The King is Puma’s premier heritage boot and has long been associated with some of the greatest players in football history. To reflect its regal status the presentation case is constructed from premium materials – gold mirrored acrylic, black anodised and laser etched aluminium, and black smoked perspex. The opening and revealing of the boots was designed to have an almost ceremonial feel.

Designed by Everyone Associates