Ideas has completed the 683sqm headquarter for the Swedish steel company Areco. The industry is very traditional, often referred as old-fashioned and conservative. It takes time to implement new ideas. There is also considerable competition in which the products are equivalent in terms of quality and pricing. To differentiate the products is a very difficult task. The office was in a need of a complete renovation.

Ideas wanted to create an inspiring and energetic environment. By using big images and oversized lettering the office gets the bold and fresh look that reflects the company. The office was completed in August 2013.