Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Register & subscribe to a premium membership! Register
Subscribe for 9.9 EUR/month Subscribe now
Subscribe special price for 99 EUR/year Subscribe now
Close
Select categories
Select cities

It is a Nescafe tin box. This year (2013) is the first time which Nestle created a limited edition tin box for Nescafe brand.
Challenge: To differentiate the product on the store shelf and to distinguish it from other coffee products.

Idea: We understood that the identity of Nescafe brand has to be different from others. As for the illustrations, we divided graphics into 3 parts:
1. We used red colour to consistent with Nescafe brand.
2. We used shiny silver tin box because any other brands in the market have not used this kind of box before. Using this tin box differentiates Nescafe from others.
3. We used coffee bean patterns – a coffee sea, where rich coffee molecules are well arranged. Also, we used jumping coffee beans elements to emphasise the coffee sea. Moreover, emboss printing techniques and simple design attract the targets and increase high impact on shelf.

Designed by Prompt Design, Thailand
Creative Director: Somchana Kangwanjit
Designer: Aor Orawan, Nantawat Rodchau, Nisachon Thanapatkraiporn
Photography: Saravut Khusrisuwan



Add to collectionAdd to collection