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La Maison Simons is an iconic Canadian fashion retailer based out of Eastern Canada. As part of their quest to inspire and delight shoppers, Simons is committed to creating desirable and provocative spaces to elevate the in-store shopping experience into something unforgettable.

With seven established stores in their home province of Quebec, Toronto-based design firm figure3 was tasked with designing a 100,000 square foot store (the first of a major national expansion) that would succeed in producing an immersive sensory experience for each of the 6 consumer types identified through comprehensive research. The store is designed to cultivate moments and ‘touch points’ for engagement that allow shoppers to interact with and explore the fashion environment.

Fitting rooms punctuate key departments and include: serpentine wood-screened areas in the women’s department, a tongue-in-cheek men’s club with ‘trophy’ sweater-covered deer heads, ‘skater-boy’ caves anchored by red ‘port-a-potties’, pod-like fitting rooms for young women complete with Photostar booth

figure3 recognized the influence of digital media in enriching the in-store shopping experience by “plugging in” the store: a Photostar booth makes every girl an instant “fashionista,” allowing real time outfit sharing with friends, a video-gaming wall entertains impatient male shoppers waiting for friends, tablets showcase digital catalogues to refer to merchandise during consultation and inspirational feeds of preselected websites appeal to the diverse interests of shoppers,
To date, the store has won seven major international awards and figure3 has been selected as the design partner for the national expansion.


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