Create a relaxed dining environment feel found at London’s dockside brick built wharf buildings. Just moments from where the business started In 1965. The use of natural materials should be considered including reclaimed exposed brick, polished concrete and retain open ceilings to give the space height. The open kitchen needs to be at the heart of the restaurant for all to see, even from passing on the street this must be considered. The Pizzaiolo’s need to be visible for all to see the fresh dough being stretched and tossed.
Include elements that speak of the brands heritage of 1965 and mid-century styling to bring something new to Mumbai that is not within the current Premium Casual Dining sector. Continue to use brand elements from the first 2 restaurants in Mumbai – black and white Bharat tiled heritage floor and locally made furniture. Indian Marbles should be considered if quality and colour grades are acceptable.
The lighting needs to capture the atmosphere of PizzaExpress and create an mood for adult grown up dining, yet accessible while being aspirational for the local customer profiling. Continue to use the brand track lighting as used in all our restaurants. The restaurant layout must creates small zones which makes dining for all an enjoyable and memorable experience. As seen in our other restaurants the drinks back bar is on display for all customers to see which showcases our wines, beers and soft drinks – obviously Italian inspired.
The furniture in the restaurant should be a mix of side chairs and banquette seating, all upholstered with real leather for added comfort, the chairs have to be manufactured locally by crafts men and ideally the marble table tops could be sourced from Jaipur. Overall this restaurant needs to be simply stylish, cool and a relaxed place to socialise.