One, two, three, four… Cube Code! The rock’n’roll as the great ideas, born in the basement, in the garages… And in this Covent Garden basement, Ray-Ban & PureSang have created by using “Cube Code”, the perfect environment for the Ray-Ban’s costumers to be prepared to get out to the world, to the light. Metal, glass, light, color… simple materials, authentic… The Cube Code cubes host and exhibit all the Ray Ban products to affirm unique personalities.

In this space is possible to appreciate all the features and possibilities of Cube Code, the system created by PureSang. The different cubes create feelings both structured and dynamic, changing and eternal, solid and liquid, with full prominence to the product. Modularity, flexibility, diversity, in total harmony. The world is a stage. Ray-Ban Store in Covent Garden is the scene: who dares?

Designed by PureSang
Photos by: Nicola Favaron