At the heart of Paderborn’s pedestrian area a new partner store of the Street One young fashion label opens in September 2013. The innovative store concept affectionately sets accents: high-quality details such as colourful carpets or an appealing picture wall underscore the clear statements, exactly in line with the trends, of the collections changing on a monthly basis. The select favourites are presented on high-quality wooden tables and for them the scene is set perfectly by an Ansorg lighting concept.
The store concept underscores the brand statement of Street One: high-quality product display elements made of light-coloured genuine wood and blackened metal convey quality, naturalness and
modernity. Illuminated campaign motifs as well as a picture wall as an eye catcher, together with handwritten signposts attract the gaze of the customer to the current web activities of the brand such as the Street One fashion blog or the Facebook pages.
The lighting from Ansorg intensifies the emotional store design and sets the scene for the young fashion with a wealth of contrasts and in a high class manner. In the entrance and shop window areas, Brick, the surface-mounted spotlight with particularly bright illumination produces a clear contrast with the store interior and generates an attractive long-distance effect. In the store ambient lighting is completely dispensed with, as a result of which the high-contrast effect on the goods is intensified. As an accent spotlight here the recessed luminaire Punta is convincing with high light quality and consistent design.
Concept design: Duccio Grassi Architects
Architecture: Duccio Grassi Architects, project ARC, Essen
Lighting technology: HIT
Luminaires: Brick BSS, Punta RHC, Lightstripe LLW
Photos: Achim Venzke, Hennef