The clothing brand SUIT opened downtown Reykjavík recently. The store was designed by HAF Studio which is an Icelandic interdisciplinary design studio run by designers Karitas Sveinsdóttir and Hafsteinn Júlíusson.

The design intention behind the new store was to tie the brand’s raw and rough character together with clever and elaborate detailing. With this in mind, the HAF team created a space that offers a unique customer experience beyond that of the conventional clothing store environment. The raw concrete floors and walls meet a warm OSB wood cladding where white glossy ceramic tiles give the store a refined finish. Finally Orange and black fluorescent details create contrasts and highlights together with crisp lighting.