The guideline we followed in designing this fashion store, located in Bergamo, has been the will to create, with a limited budget, a welcoming and relaxing atmosphere and the need to personalize the space with a glamorous and sophisticated touch, able to enhance and present the product at its best.

For this reason, the shop seems to evoke at some glimpse and furniture a theatrical scene with a vintage touch, embellished with wooden couches, houses and stage pulleys, designed to expose the products in a comfortable and flexible way: these can be easily moved, upwards and downwards, depending on the need. Following the same scenographic principle, some coloured ribbons have been used as hanging rails.

The location has been further defined and portrayed with the use of plants and the creation of purposely rough surfaces, such as the brick wall without plaster, or enhanced with 3D designs on the wallpapers, giving a very realistic impact.

All the furniture, often in plate or paulownia wood, was tailor made. Regarding the lightning system, we chose industrial – vintage lamps with a strong Nordic origin, combined with more technical lighting projectors, in order to focus the light on the clothes and create through light telescopes spectacular effects.

Designed by Studio Isacco Brioschi