Nowadays, Nihonbashi area, Tokyo, attracts more and more things and people related to art and creative and the showroom of “KAMISM”, the company of Japanese paper, was planned to renew its design here. The showroom was required to show traditional Japanese material in a totally new way. In this space, it was important to suggest many usage of Japanese paper as well as to display them beautifully as VMD. On the wall near to the entrance, many small pieces of various paper were arranged in a row using Visplay system. It made easy for visitors to see products closely and for staffs to change display according to season. Also, the mirror, reflecting those papers, gave expanse to the space.
In the middle of showroom, the ceiling-height removable wall of Japanses paper was set. This too was one of the equipment to allow visitors to imagine the actual interior using this traditional material. At the inner part of the showroom, the spacial space called “black box” was set. In the bar-like space, paneled Japanese paper transmitted light and here let visitors feel the expression of Japanese paper. Finally, the facade was designed with the image of “paper” and its snow-white body and indirect light was visible enough from distance; it was easy not only to understand and but also to recognize.
Design by Ichiro Nishiwaki
Photo by Ikunori Yamamoto
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