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The jewelry shop “GALA BRIDAL” featuring bridal jewelry, was at the core of Japan, Ginza, where many luxury brands had their flagship shop. As it was roadside store in this special area, the concepts were visibility from the distance and memorable facade. The sign was made to represent both the name of the shop and bridal as its category. In the daytime, the facade looked snow-white, the image of bridal.

Then, after the sunset, the exterior changed the expression using the indirect light. At this opportunity of opening this Ginza flagship shop, the new icon motif was created with the combination of the initial of the brand’s name, “G”, and “heart” meaning love. Then, this was arranged at the entrance to be the sign of the brand opening branches in the future. At the entrance on the first floor, the crystal pieces of Swarovski shaping arch became the shining dorm and covered the approach imaging virgin road.

As the whole service was done individually, several booths without the feeling of closeout were set with the partition of fringe curtain, and this ornament and the indirect light from the ceiling created the space showing soft and gentle curve. On the second floor, to let the guests feel more private, sweets and tea were served just like afternoon tea. Also the full-length mirror enhanced the feeling of the bride showing the whole body not only the jewelry on the fingertip. By uniting the whole interior with white, objects with color such as flower set off the space more dramatically.

Designed by Ichiro Nishiwaki / Ichiro Nishiwaki Design Office
Photography by Nacása & Partners Inc.

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