Coppelia is one of the oldest cafés and ice cream shops in Chile, founded in 1949. It has been a place of gathering for many generations. In 2010 the company decided to start a new brand identity, making it fresher and youthful.
According to the new brand identity Veintediez Arquitectos designed a new version module in Concepcion, a city located south of Chile. The module is located in middle of the Mall corridors, next to a vegetation area, so the idea of this new shop, was to see-through it, making possible for customers to see clearly all products and processes from outside.
The module has only three walls that support the roof, and hide the dishwasher. The walls use the brand colors and the roof is has the brand logo shape. This little shop has only 20sqm, but is able to offer all products of this brand: Ice cream, coffee, sandwich and cakes, so it uses all facades to show their products.
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