‘Design for Social Impact’, currently on display at Museum of Design Atlanta (MODA) tells the story of 24 projects that are aiding and improving lives of thousands of people around the world. InReality was thrilled to help MODA bring the exhibition to life by designing, fabricating, and installing many of the exhibition elements. A mixture of sight-specific installations, interactive displays and digital touchpoints help educate visitors about using design to overcome tremendous adversity and create positive change in the world.
Upon entry, museum guests are immersed in an environment full of color and bold photography. Larger-than-life images support each project on display and provide the necessary context to the problem that inspired the solution. The scale of each image is meant to emphasize the impact of the solution on the lives of their users.
A simple square shape, derived from MODA’s logo, is a recurring element in both the environmental graphics as well as the form of each display element. Freestanding wall frames physically divide the space, while still creating a sense of discovery as guests explore each gallery. These forms are seen again in smaller, wall-mounted frames throughout the space. Cardboard and plywood were chosen specifically for their inherent simplicity, familiarity, and ability to disappear into the background, as it was critical that the exhibition elements use minimal material resources so to not overwhelm the projects on display or conflict with the overarching exhibition theme.
The exhibition is divided into six categories (Education, Power, Healthcare, Food & Water, Community and Shelter) that are designated by large, angled-square wall treatments. The color on the wall corresponds to project specific graphic elements seen at each display. When combined, a simple wayfinding system emerges and provides a seamless transition from one area to the next.
Design for Social Impact reveals how design is so much more than form giving. This exhibition demonstrates that design can solve deeply challenging problems and, through careful intervention, can truly have meaningful impact on millions of people around the world.
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