Fibre optics has been pushing to the front in the telecom industry this era, but fibre optics is always intangible. In order to modify this phenomenon and push it a next step forward, visualizing this technology became the main theme and mission of this 3 flagship store. The complex usage of white and grey enhance the depth of the space and creates an infinite perspective in a limited space.

On the other hand the strips of mixing white and grey form a speed tunnel, customers immediately feel the sense of speed by setting their feet in the shop, the speed are also shown on the partition between the VIP sections.

The “bushes” like display panel makes the theme idea extremely tangible to the whole design concept; A long row of “fibre optics” bushes leads the way through out the space, along with the hero products, customers can enjoy the adventure of exploring the latest digital products in the fibre bushes, and with the technology support, it has expanded a true interactive.

Designed by ALEXCHOI design & Partners

http://www.alexchoi.com.hk