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This is a trade show booth design that was featured at the Licensing Expo in Las Vegas, Nevada, which took place from June 17 – 19 at the Mandalay Bay Convention Center. The booth was designed to showcase Universal’s main entities, among them the new Minions movie, the Fast and Furious franchise, and Jurassic World.

The design featured several new updates for 2014, including new dark wood paneling, new trusses, eight updated meeting suites and an updated conference room, a new front wall featuring a floating minions display, and a touch screen, interactive game at the front near reception to draw in foot traffic from the show floor. Overall, the booth was designed to be sleek, informational, and functional, with seating space throughout in addition to private meeting rooms and a conference area.

Designed by Glow Exhibitions

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