With a site on Redchurch Street East London confirmed for the London flagship, Shed set about transforming the 30msq site into a thought provoking space that could live up to the intrigues and persona of this cult French brand. Approaching the store very much as an installation, part science and part philosophy, allowed Shed to play with the idea of a lab for personalities which was manifested in a concept of a tiled ‘shell with science stands to display product.

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