HOT HOT Nightclub by Estudio Guto Requena, São Paulo – Brazil

August 20th, 2014 by retail design blog

The design for HOT HOT Nightclub fuses elements inspired on the work of Scandinavian designer Verner Panton and his pop and humorous language, which set the tone for the 70’s, with the characteristic brutalist architecture of the underground scene of Berlin’s nightclubs and sex houses.

Located in historical downtown São Paulo, the two-story building was completely abandoned for nearly two decades.The facade of the club received no intervention, highlighting the very action of time in the building, with its dilapidated appearance and graffiti. A 20 meters long tunnel of light connects the outside world and the HOT HOT universe.

The light is provided by huge LED displays, which unfold through the entire ceiling, and enters the staircase area and the lounge upstairs, like a living organism. Digital technology and peeling walls, beams and roof merge in this environment, emphasizing the proposed project. This project presents the sensuous and sensory universe of HOT HOT, in a unique experience for electronic music lovers.

Designed by Estudio Guto Requena

In collaboration with graphic artist Alexandre Nino.











http://www.gutorequena.com.br

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One thought on “HOT HOT Nightclub by Estudio Guto Requena, São Paulo – Brazil

  1. Nightclub11 says:

    Nice blog………….
    Thanks for sharing this articles and great information in night club . Night club concentrated on terrific light shows and vivacious move music. This generally straightforward idea is still very famous today.

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