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![](https://retaildesignblog.net/wp-content/uploads/2014/08/BMW-MINI-showroom-by-Plajer-Franz-Berlin-Germany.jpg)
Since its relaunch, the charm of the new MINI has made it a success story in its own right. Naturally this required a suitable environment, which was eventually created in the heart of Berlin. The MINI showroom is the biggest of its kind and successfully conveyed the image of MINI: fresh, young, individual and sportive. The choice of clear colours and a modern interior feel accentuate the new look for a young and hip target market.
Design by Plajer & Franz
http://plajer-franz.de/en/projects/bmw-mini-showroom/
![](https://retaildesignblog.net/wp-content/uploads/2014/08/BMW-MINI-showroom-by-Plajer-Franz-Berlin-Germany-01-.jpg)
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