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Since its relaunch, the charm of the new MINI has made it a success story in its own right. Naturally this required a suitable environment, which was eventually created in the heart of Berlin. The MINI showroom is the biggest of its kind and successfully conveyed the image of MINI: fresh, young, individual and sportive. The choice of clear colours and a modern interior feel accentuate the new look for a young and hip target market.

Design by Plajer & Franz

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