At a glance, Avenue 41 blurs the lines between a property showroom and a contemporary studio within one single space. The inspiration hinges from the desire to break the norms of how a property showroom should look and feel like. To give visitors the chance to experience functionality in a space instead of just seeing it. Thus, the result is an open, modular space that better maximises use of the area by also designing it as an event space for other parties. Extending a gesture to artists, performers and event planners alike, to tinker with a transformative space until they have made a place they can call their own.