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This contemporary wine specialty retail prototype was developed as an interpretation of the traditional wine buying experience. CORE worked closely with the client and graphic designer to create a concept that embodied a fresh, clean and accessible approach to learning about, appreciating, and finding the perfect bottle.

Based around a modern retail design with custom fixtures and specially designed interactive displays, the overall concept for Winestore uses bold colors, vibrant graphics and a flow that encourages inspection and enjoyment with education.

The central feature is the Enoround, a computerized tasting distribution system that provides a customer with a pre-paid card for purchasing tastings. Then patrons swipe the card in the reader and select from up to 20 different wines at a time.

Design by Core


http://coredc.com/projects/winestore?refer=Shop&proj=type

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