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The new double height facade of cast stone and whitewashed brick embodies the transformation of Lucky Brand from a denim company into a full lifestyle brand. Dramatic 20-foot high trussed and skylit spaces house a blend of classic mercantile with bohemian chic. Handmade glazed brick tiles line the outside of the fitting room volumes and provide a clean backdrop for men’s and women’s denim, which constitute the core of the brand. Opposite the painted wood and calacatta marble cashwrap – shoes, accessories and the brand’s first ever home section anchor the center of the store.

Design by MNA

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