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Designer Alexander Wang has set up camp – and we mean that quite literally – at Isetan, Tokyo’s leading department store. Opening on thu – sep 24, this is the second time that the New York-based designer opens a pop-up store here. Officially titled gallery of urban survival, the temporary retail space takes cues from wang’s eponynous a/w 2014 collection and doubles as an installation space. Triangular-shaped it’s set on a platform and shielded off by black canvas as to resemble a tent, albeit one with all the Alexander Wang characteristics. The pop-up store is stocked with selected apparel items from the current men’s and women’s collection, in addition to a range of apparel and accessories exclusive to isetan. But that’s not all, folks. It’s packed with a collection of special survival kit items, including branded condoms, and items from his object collection. As a special bonus shoppers at the pop-up store are able to view an exhibition of the designer’s most essential personal belongings, and which is accompanied by a video and music soundtrack.

Design by Alexander Wang

http://superfuture.com/supernews/tokyo-alexander-wang-pop-up-store

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