26 sq.m. of retail space in a department store in Athens, had to be transformed into a unique branded environment showcasing client’s top-fashion collaboration collections and offering an alternative retail experience to the consumers. adidas has entrusted this special project to Onoma Architects, an award winning architectural design and visual communication agency.
The inspiration for the design of adidas Originals fashion space was derived from adidas Originals’ philosophy of modern, comfortable and design-focused forms. Oak wood is the only construction material used to create an abstractive shell, which will welcome adidas Originals’ special collections. The wooden shell, free from artificial elements, offers the ultimate platform for sneakers, apparel and accessories of distinguishable design. The authenticity of the space is redefined and bows to the products’ originality.
Intentionally the only logo placement assigned in the drawings, is a wooden sculpture resembling a mosaic art-piece, representing the diversity of the collections. Top collaborations, beloved collections and signature items from the brand will be placed in the new destination, which will attract those in the know and those who seek creativity ¬– in their sneakers, in their clothes and in their accessories.
More specifically, the adidas Originals fashion space will host to the statement collection – adidas Originals Blue, as well as a number of adidas Originals’ collaborations including Jeremy Scott – who brings his eccentric character to the most imaginative adidas Originals products, Kazuki Kuraishi ¬– who creates for adidas Originals 84-Lab, Nigo – a true streetwear pioneer and new collaborator with adidas Originals, and Neighborhood – a globally-recognised, subversive Japanese brand.
In November, another special collaboration will make a dynamic entrance in the corner, this time with innovative designer and the ‘queen of prints’, Mary Katrantzou. Last but not least, iconic sneaker models such as the Stan Smith, Superstar, ZX, Gazelle, and Top Τen will be available in store, some of which have been reinterpreted by influential stars, such as Pharrell Williams and are expected to attract visitors and brand’s Originals fans alike.