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Chris, our client, said, “Refresh our brand so it shouts about our heritage, has international appeal and flexes across diverse pack formats.” Stephenson Personal Care make speciality soap bases for multinationals right down to home-craft enthusiasts. Versatility was key. Choosing a ‘science meets lifestyle’ direction, we created the ‘Creative chemistry since 1856’ strapline and nudged the ‘O’ in ‘Stephenson’ into a subtle drip shape. The clean lines, clear info hierarchy and usage icons all flex nicely across various pack formats for a brand that looks clinical without being cold.

Designed by Robot Food

http://www.robot-food.com

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