Louis Vuitton and Paris are a match made in heaven. Home turf to the planet’s biggest luxury brand, its very presence reinforces the latter’s global image as a leading capital of luxe with a retail infrastructure to match. In turn, Louis Vuitton cleverly banks on this solid reputation, making its presence felt at prestigious key locations across town. This week the blockbuster brand revealed its renewed store on Avenue Montaigne, traditionally home to the most discerning of top fashion brands. Designed by New York-based architect and longtime collaborator Peter Marino, the store aims to provide shoppers an immersive retail experience that sets it apart from ‘regular’ Louis Vuitton stores. This is quite evident through the meticulously conceptualized interior which oozes the vibe of a sophisticated Parisian apartment.
The premises are decorated with fine materials, custom-made furniture pieces, and last but not least, original artworks, adding a distinctly personal touch. A true showcase for the luxury brand, it carries the full range of women’s and men’s ready-to-wear, leather goods, shoes, accessories, jewellery and watches. The coveted offerings include unique products that are presented here exclusively, referencing the history of the fashion and luxury maison which started as a trunk maker in 1854. But that’s not all. The renewed Louis Vuitton store has some unique services and facilities that make a visit even more memorable. Male shoppers are in for a treat as they can indulge in tailoring services, as well as made-to-order shoes and belts.
Other services include hand-painting of initials and motifs on hard-sided luggage, and hot stamping on selected leather goods. And should you happen to be a first-timer to Vuitton or the French capital, a specially appointed in-house concierge is readily available to assist you whenever it’s required. Perhaps to arrange a little dinner party for you and your coterie of confidants?
Mind you, an exclusive area above the store, aptly named l’Appartement and consisting of two salons and a reception area, is most suitable to host such an event. The store opening party pulled a string of high-profile guests from the ranks of Louis Vuitton and far beyond, including star designers Nicolas Ghesquière and Kim Jones, singer Debby Harry, power couple Antoine Arnault and Natalia Vodianova, and gallerist Emmanuel Perrotin. Location: 22 Avenue Montaigne Champs-Élysées.
Photography by Grégoire Vieille
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